Tania Williams's Page

So. Lets get practical here. You want to cut costs and make more money in your Home Based business.

We all know that your business’s bottom line depends on a steady flow of leads- in fact you need tons of leads.

Most people’s problem is they don’t have enough people to talk to, let alone convert into sales and sign ups.

Trouble is, you don’t want to pay out a lot (or any!) money to get those leads.

Here are a few low or no cost ways to attract customers and sign ups to your Network Marketing (MLM) business.

Here goes- 10 ways to collect leads, save money and up your profits.

1. Flyers.


We all know this, but did you know you need to distribute about 1000 a day for 90 days before you get any results? Put them on toilet doors in the shopping mall. Drop them into post boxes. Go to bulletin boards and post them there.

Remember you need a catchy headline, that enters into the conversation your prospect is already having inside their heads!


2. Buying and Calling leads.


Make sure they are somewhat targeted (e.g weight loss leads, or home based business opportunity leads). Check how “fresh” they are- anything older than a month is not really a hot lead anymore. Make sure you get replacements if the leads are “bad” (incorrect numbers/contact details)


Use 3 forms of follow up (postcard, phone and email.) On the phone, don’t prospect them immediately. First ask whether they’d like more information on whatever it is they’ve opted in for.

Then send an info pack.

3. Newspaper and Magazine Classified and Normal adverts.

Here you need good hard hitting copy writing skills. Also it’s best to choose a niche magazine or industry publication. Works well if you have small hometown newspapers and local magazines.

Do it for at least 3 months before assessing results (even better if you can commit to a year).

4. The Dreaded List of 100.


Yes, make your names list- but for goodness sake DON’T pitch them on your Network Marketing deal.


Rather let them know what you’re doing- you can ask them if you could email the info to them (so that they are “in the know” about your new business and ask them to support you by keeping you in mind in case they come across anyone interested.


See them as a resource – connections who can refer people to you that might need your products or business opportunity.

If they are knowledgeable in a certain area (e.g printing, copywriting, hosting/events, advertising, presenting, web design etc), ask them to help you and enlist their support on your project.

That way they’ll know exactly what you’re doing and will ask you if they are interested (or at least refer people to you).


5. Trade Shows are another good way to collect leads.

Make sure you know what kind of marketing has been done to advertise the show and what kind of traffic was achieved in past shows. Talk to other traders and get a feel of the return on investment of time and money you can expect. Work out before hand what you need to sell to cover your costs of the booth/stand.

Targeted shows like “Home Business Opportunities” or “Health and Wellness Shows” (if that’s your target market) are obviously better than more general ones.


6. Video Marketing:

There are hundreds of sites online where you can upload your video, and have links back to your website. Now with the new free LinkedTube website that your video can be hosted on, clickable links can be placed in the video itself - (before it was only in the description box).


This makes it very convenient for your prospect to click, be taken to your blog/capture page- and there they can fill out a form and become a lead. Youtube, Metacafe, Zoopy, MyVideo, Vidder are good business video uploading sites.



7. FaceBook.


This is huge! Social Media Marketing is the hottest thing on the internet (growing 10x faster than any other internet usage. You can join groups related to your niche, post events, write notes, add videos and photo’s and make friends.

It’s the most viral website today, so the potential for getting your message across to many many people is huge. There is an art and a skill- so don’t just go in there pitching your deal- you’ll destroy the power of social media marketing for yourself. Learn first how to do it. (See below for training details).


8. Twitter.

This is a huge very fast growing micro blogging site that is great for building relationships and driving traffic to your site. Most “tweets” are 140 or less in length and contain a URL. Once again, there’s an art to it. What a fantastic way to build your list.


Free Twitter Training Videos Here at this site!


9. Blogging.

Blogs can be used to communicate with your audience- it’s great because you get customer buy in and they become part of the process. If your blogs are optimized correctly for the search engines, they can rank high for certain keywords you are bidding on, and this can be a powerful pool from which to collect leads. (SEO)

Make sure you write well and authentically, drawing your reader in. Also you’ll need to have a form for them to opt into to receive your propaganda! (And so you can capture their details)


Blogging is actually very easy. My clients have their blogs up and running within a weekend-when they go through my click by click video tutorials showing them EXACTLY how.


10. Content Submission/Article Marketing.


Cool places are Ezine Articles, Squidoo and Hub Pages and eHow.com



You write about a topic of interest to your target market, optimize for those key words and get traffic from the sites themselves (people typing in the words they’re looking for), as well as the search engines.

Squidoo and Ezine articles rank very highly with Google, so your pages on these content submission sites have a good chance of being highly ranked with Google.


Also there’s a social aspect to it. People leave comments, become your friends/fans and get emailed whenever you post a new article!


How’s that for exposure.

You get to leave an author’s bio and can link from inside your article to your blog/website or lead capture page too.



Here are some more lead collection methods:


· Car Wraps (Printing on your car)

· Direct Mail and Bounce backs

· Road Signs on Poles (watch out for the Law!)

· Pull Downs/Tear Offs

· Knock and drops

· Free Online Ads

· Ezine Advertising

· PPC/Google AdWords (By search or by content i.e. on a site) (Costs money and there’s a learning curve, but its VERY powerful)

· Link Exchanges

· U-stream.TV (your own TV show for free)

· Blog Talk Radio (your own radio show for free)

· Niche Social Networking sites (www.ning.com)

· Webinars/Conference Calls/Podcasts


Each method is an art form in and of itself. Don’t try and do all of them. Choose 3-5 methods that you know how to do well and that YOU LIKE doing. Do it every day for 90 days. Then do another 2 x 90 days of lead collection.

Watch your business GROW!