MLM Training: Effective Selling Technique Makes Sales Natural, Easy and Enjoyable

The first time you hear or read this mlm training
tip it may seem a little odd. But by the end of this article it will
make sense to you. The tip is: Never sell what the prospect won`t buy.

How can you accomplish this? The quick answer is: Do not mention to the
prospect what you`re selling until you know they will buy it!

It`s as simple as that.

During the qualifying section of the Inviting Formula, you simply ask
what your prospect needs/wants or doesn`t want. By doing this, you`re
basically asking them what they WILL buy. Once you find that out, use
it as your selling point. This is what they will buy! How do you know
for sure they will buy it? They said they would!

As an example, if I`m talking with an MLM business prospect who
answered an ad for "working from home," I then ask them why they would
want to work from home. If they say, "So I can spend more time with my
children" - that is what the prospect will buy!

I don`t know if he`ll buy, "debt free company with 12 international
patents." I don`t know if he`ll buy -"my upline is making $20,000 per
month." But what I know he`ll buy is - "spend more time with my
children." So that`s all I sell!

In another example, let`s suppose your MLM business is focused on
selling skin care products. You tell that person you have a product
that gets rid of pimples and that person replies, "I don`t get
pimples." Well, you just destroyed your sale. From that point it`s very
awkward to back up and say, "Well I have a product that reduces
wrinkles."

Instead, start by asking something like, "Do you use skin care
products?" "What do you use them for?" With the answers you get, you`re
able to communicate and sell them what they need, not what they don`t
need.

A sharp salesperson knows exactly what their customer should buy, even
more than the customer. If a person walks into a store to buy a drill
bit, for example, the smart hardware salesperson will ask enough
questions to get all the information before they make a recommendation.
Questions like, "How big of a hole do you need?" "How deep do you need
the hole?" "What material are you drilling through?" By asking the
right questions, that salesperson will sell exactly what that prospect
needs. You see, the prospect didn`t need a drill bit; they needed a
hole.

Another angle on this is to eliminate what your prospect doesn`t want
and then use that data to figure out the right products for them.

In short the success of your MLM business depends on your ability to
sell. A) You must know how to sell your product. B) You have to know
how to sell your MLM business opportunity. And, C) you must provide the
right MLM training so the people you sponsor know how to do both A and
B listed above.

Tags: attraction, marketing, mlm, prospecting, strategies

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Permalink Reply by Jayrene Cruto on March 8, 2010 at 8:25pm: thanks.. i've learned something here :); ▶ Reply to This

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